In 2006, the National Television Academy will award a new category of the Emmy Award for original programming created specifically for non-traditional viewing platforms, including computer, mobile phone, iPods, PDAs and similar devices. It will be given in recognition of creativity in editorial content and video production.
For the News & Documentary Emmy Awards, the deadline is March 24, 2006 and the eligibility period is January 1, 2005 through March 1, 2006.
Entries for this category in both the Daytime and Sports Emmy Awards are now closed and are being judged. Nominations for the Daytime Emmy Awards in this category only will be announced the first week of April. Nominations for the Sports Emmy Awards will be announced March 29th.
The new Emmy will first be presented at the 33rd Annual Daytime Emmy Awards on April 28 and then at the 27th annual Sports Emmy Awards on May 1, 2006. Later in 2006, it will also be awarded during the News & Documentary, Business & Financial Reporting, Community and Public Service Emmy Awards ceremonies.
This will mark the first time the National Television Academy has recognized original programming first distributed on new media platforms. "Consumers have the capability of seeing television anywhere, anytime," says Peter Price, President/CEO, National Television Academy. "And as the technology continues to develop, it will be content - news, sports and entertainment programming -- that drive consumer demand. The National TV Academy wants to take a leadership position in encouraging and recognizing creativity in editorial content and video production for these emerging media."