Since joining Turner in August 2007, Jacobs has built a team that has positioned itself as a leader in the online advertising marketplace. He has sharpened the focus of Turner’s digital businesses by building upon the strength of the portfolio of world-class, branded environments that align with Turner television networks and on-air programming. With online video at the core of each of Turner’s digital properties, Jacobs’ team provides marketers award-winning platforms within trusted environments to activate sponsorships at scale.
Most recently, Jacobs played an integral role in securing the digital rights to sell and manage NCAA.com, including March Madness on Demand, in conjunction with Turner Broadcasting Inc.’s partnership with CBS Sports that shares NCAA Men’s Division I basketball coverage. In July 2010, Turner Broadcasting and Sports Illustrated formed a strategic digital partnership to create one of the world’s most exciting sports destinations on the web, expanding Jacobs’ role to oversee management of ad sales and operations for SI.com, Golf.com and FanNation.com. In May 2008, Jacobs was the driving force behind the launch of the Turner Network, a consortium of twenty-one Turner online destinations that include news, finance, entertainment, sports, kids and young adult websites. With the announcement, Turner broke affiliation with third-party ad networks to better develop, package and execute its digital inventory, and allow for exclusive advertising opportunities that leverage Turner’s portfolio of world-class brands. In July of the same year, Jacobs helped Turner Sports and Entertainment Ad Sales broker a multi-year strategic alliance with Yahoo! Inc. that allowed the two companies to collaborate on advertising and sports-related content. The agreement established Turner as the exclusive representative of online advertising sales for the NBA, golf, and NASCAR pages on Yahoo!, and was recently extended to include the Yahoo! MLB channel, all providing increased exposure of Turner sports content to Yahoo! audiences.
Before joining Turner, Jacobs served as senior vice president of the Reuters Americas Media Group, responsible for general management of Reuters.com, managing ad sales and business development, as well as content sales for Reuters Media Business in the U.S., Canada and Latin America. Jacobs joined Reuters by way of the company’s March 2003 acquisition of Multex Incorporated, a leading financial research and information company. Prior to the merger, as vice president, he managed the media business and advertising sales for Multex Investor and Marketguide properties. Jacobs began his executive career in media as Publisher of Institutional Investor Online, responsible for general management, operations, advertising sales, e-commerce and marketing of their websites.
In 2009, Jacobs was namedto the annual “Mediaweek 50” list, which recognizes the media industry’s most indispensable talent, and was again named in 2010 as the magazine’s “20 To Watch”. Jacobs is a Trustee of the National Academy of Television Arts and Sciences, representing the New York Chapter, and is also a member of the Board of Directors for Junior Achievement New York. He is a graduate of John Carroll University and currently resides in Manhattan with his wife Jennie and their two children.Turner Broadcasting System, Inc., a Time Warner company, creates and programs branded news, entertainment, animation and young adult media environments on television and other platforms for consumers around the world.
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